A collection of product animation and motion studies developed in a professional context, focused on using CGI motion as a tool for product communication.
Rather than treating animation as movement alone, each piece was built around a specific product purpose: revealing form, demonstrating function, highlighting material behaviour, or creating a stronger commercial hook. The collection includes furniture, bathroom products, digital/product mock-ups, cinematic reveals, 360-style motion, and functional animations such as sofa bed movement.
Set up in 3ds Max and rendered in Unreal Engine, the work combines traditional scene-building with real-time rendering, allowing fast iteration while maintaining strong visual control. The focus throughout is on readable motion, clear camera language, lighting, material response, and short-form visual storytelling suitable for web, social, marketing, and internal proof-of-concept development.